Simply Revival had just upgraded to Shopify Plus, which unlocked the ability to customize the checkout page — something not available on standard Shopify plans. Their checkout was the default Shopify experience: no brand presence, no trust signals, no urgency, and a generic "Pay now" button. For a health and wellness brand where trust is a primary purchase driver, leaving the checkout as a blank slate was a missed conversion opportunity. The client also wanted to address checkout abandonment specifically, as customers were reaching checkout but not completing their order.

Built the extension as a Checkout UI Extension app deployed to the Simply Revival Shopify Plus store. The approach was to layer in conversion-focused elements at each stage of the checkout without adding friction or slowing the page. The header block was placed at the very top of the checkout to immediately reassure the customer they are in the right place — logo, social proof, and USPs visible before they even see the form. The urgency timer was implemented as a live countdown that resets per session, creating a real sense of scarcity tied to order reservation. The guarantee and trust blocks were placed lower in the checkout flow, at the point where hesitation typically peaks just before the final submit. The button copy change from "Pay now" to "Secure My Order" was a deliberate framing shift — removing the feeling of money leaving and replacing it with the feeling of securing something.

The extension was part of a broader CRO engagement with Simply Revival that resulted in overall conversion rate improvement from 1.64% to 2.15% (+31%) and net sales growth from approximately $302K to $423K month over month (+36%). The checkout extension specifically targeted completed checkout conversion — reducing the drop-off between checkout initiated and order placed. This was a recurring client relationship, with the checkout work building on previous store and PDP work already completed for the brand.